RSS: FEEDING BUSINESS TO YOUR BOTTOM LINE

Today, web-driven applications separate closers from losers.
It’s no secret that in today’s ultra-competitive real estate business, a website is a critical tool for communicating and marketing to customers. But how do you make sure your site is showing the most current listings AND doing all it can to help grow your business?

That’s where IDX-driven web applications come in. They can help real estate professionals attract, engage and retain valuable visitors longer on your site. It all starts with Interactive IDX—a set of web applications that agents can use to display listings information on their websites. A custom filters package is available as an add-on, which allows agents to feature properties in a certain area or of a certain type—giving visitors one-click access to EXACTLY the properties agents want them to see.

Using RSS to its full potential.
This is where the process gets really exciting. Utilizing the full potential of RSS (Really Simple Syndication), agents can automatically populate their sites with the most current listing—or even “push” content in standardized format directly to customers, so they don’t need to return to the new site to check on new listings every day. Agents can even personalize feeds to subscribers to automatically deliver new home listings that perfectly match their search criteria.

Experience the benefits of RSS, starting today.
In addition to the obvious sales and marketing benefits, RSS offers real estate agents:

» Instant access. IDX-driven RSS feeds allow instant access to the latest listing data.
» Search-engine friendliness. Search engines love pages with feeds (and rank them well),
   because they represent continually updated content.
» More subscriber options. Customers can choose their own criteria for searches,
   making sure they receive only the most relevant listings.
» Personalized feeds. Agents can also personalize feeds based on each client’s preferences.
» External flexibility. RSS feeds can easily be used outside the original website,
   expanding visibility through backlinks and beyond.

 

Agents: make sure YOUR website is doing all it can to support your real estate business.

To learn more about putting the power of IDX-based tools and RSS to work for you,
Call us today at 1-800-966-4431 or Click Here to request a free consultation.

Have fun—and success—with the new technology!

 

 

 

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