Real Estate Leads

Are You A Quantity Lead Player Or A Quality Lead Player?

For any defined marketing budget, there are two distinct strategies for pursuing real estate leads on the web – quantity leads and quality leads.  Which is your preferred strategy?

Quantity leads – lots of people with vague ideas of how they want to proceed

Quality leads – fewer people who know exactly what they want and need

If you’re a quantity lead player, you need tons and tons of indexed pages in the search engines with relevant information on them together with your name, contact information and effective lead capturing tools. 

Lucky for you, you have access to an extremely large database of just such relevant information in the form of your MLS database.  Our custom IDX tools allow you to automatically create as many pages indexed in Google and other search engines as there are listings in your database – all with your name, contact information and effective lead capturing tools on them. 

We have a client with 2 million+ such pages.  Do you know how many leads come from a million+ well-designed listing pages?  Realtor.com with its national reach only has 5 million such pages.  Can you imagine putting yourself on par with that monster of a site?

If you’re a quality lead player, you need fewer pages indexed with google, but indexed with a specific, custom-crafted message specifically designed to attract the attention of your defined audience.

For you, our custom solutions include custom copywriting and special listings data filters.  Do you have a farm area that is attracted to a specific charter school with irregular borders?  No problem!  We love to dig in and uncover special filtering criteria to auto-populate your website with matching listings. 

Put those listings together with targeted written content about the school and – voila! – you’re the web-branded expert on that aspect of your farm area.

Our consultants are real estate and database experts.  You tell us what kind of listings you want to automatically turn up on your website and let us dig in and figure out how to make it happen!

Be a player!